What does brand mean to your business? - Event at Rivertech (Basing House)

20th September 2017

What does brand mean to your business?


If you just see it as a logo or a website, a wrapper that covers the candy, then you could be missing a trick. Come and hear a presentation about how brand can be strategically used to drive project success

Who is the even for?

The event is for small business owners and start-up founders, who are looking to understand the key factors for creating a strategy for their brand.

What are the key takeaways?

· Brand is more than a logo

· How brand plays with your mind

· The emotional pull of a brand

· What does brand do for a business

· How to bring your brand to life

· Tips and tricks used in building a brand

· The process to build a brand

A bit about Mo...

Mo Luthra has worked alongside the greatest minds in branding, such as Michael Wolff, former partner of the largest brand agency in the world, Wolff Olinis, and Dilys Maltby the head of Circus Communications, the foremost brand strategy agency in London.

Having run his own agency for the last 10 years, Mo brings that knowledge of what it takes to define, develop and communicate a brand to small and medium-sized business up and down the land. He has a proven track record of turning bland into brand, and is now sharing his tips and tricks for building a successful brand, the psychology of why consumers and business owners aspire to own or a be a brand, and how you can achieve that for your business.

Mo has given many talks and workshops at WeWork, Impact Hub, British Library, City Business Library etc.

Company profile:

Bland to Brand is a niche strategy and communications agency. We create meaningful brand values, and articulate that in a compelling way, to bring out the personality around a brand and to leverage off that. We use the techniques and methodologies the big brands use and bring those to start-ups and SMEs to help them stand out on the market.


12.00 pm to 12.30 pm: Registration and networking
12.30 pm to 1.30 pm: Presentation and Q&A
1.30 pm to 2.00 pm: More networking

This event is Free to all WImbletech CIC members and charged at £6 to the public.

Date and Time


  • Rivertech
  • 46 High Street
  • Rickmansworth
  • WD3 1HP