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Race is on to recycle old Yellow Pages directories and create new woodland

17th April 2007

School children across Three Rivers are about to join in the race to recycle old Yellow Pages directories and help increase woodland in England - one of the least wooded countries in Europe.

For eight weeks from March 30, thousands of local pupils will be taking part in the Yellow Woods Challenge - the simple, educational and fun environmental campaign for schools run by Yellow Pages, working with the Woodland Trust and Three Rivers District Council.

Yellow Pages is offering a share of £600 in cash prizes to schools that recycle the most old directories per pupil, plus a bonus prize of £100 for the school that collects the most old directories in total. And for every pound awarded to schools, Yellow Pages will give a matching pound to the Woodland Trust - the UK's leading woodland conservation charity.

Funds raised through the Yellow Woods Challenge will be invested in the Woodland Trust's most ambitious children's tree planting campaign ever launched - 'Trees For All' - which aims to plant 12 million trees by 2009.

Janice Hix, corporate partnerships manager with the Woodland Trust, said: "We hope children enjoy the competition and get to know more about native trees and their importance."

Youngsters will learn about recycling and woodland conservation through educational materials in the classroom and games on the internet (www.yellow-woods.co.uk). Kirk, the campaign mascot and woodland minibeast, features on all activities and helps make learning fun for children.

Richard Duggleby, head of external relations at Yell, the publisher of Yellow Pages directories, said: "The Yellow Woods Challenge is a simple and fun way for schools, pupils and residents of Three Rivers to work together to recycle as many old Yellow Pages directories as possible and benefit local schools and the Woodland Trust."

Jennie Moore, environmental projects officer with Three Rivers District Council, said: "Many parts of the country do not have the open spaces and woodland that we enjoy in Three Rivers. This competition is a great way of diverting old directories away from landfill while educating youngsters about the wider environment."

"I urge you to support your local school by giving a pupil your old Yellow Pages directory when the new edition is delivered. School children simply need to bring old Yellow Pages directories to school for recycling to take part in the competition."

The competition closes locally on 1 June 2007.

For more information, visit www.yellow-woods.co.uk